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As all the people we've seen an endless number of billboards, as we walk, we drive, or simply when we do an activity as calle.Para start and I is customary, the subject arrancare defining "Billboards" All the people may know, but few know its definition. What is a billboard '/ / It's a flat support on which posters are set / /. Then, if a flat support as mentioned by definition, can not be named "the publicity fence there is exposed ', the answer is yes, when we're talking billboards also of outdoor advertising on billboards . Is it a standard design for all billboards in the advertising placed 'No, just no. There are 5 different models of hurdles: Monoposto, Three faces, Lighted, Low and Traditional. Fences Monoposto: It is one that is supported by one foot. They are usually placed in sparsely populated areas or inter-city roads. Enclosures for three faces: They are triangular section panels that are printed on three sides. Josyann Abisaab An automatic system turn causes the change causing the message. Illuminated Billboards: This is the traditional fence, but that has as a bonus, the internal lighting of the picture, which allows for greater visualization and an easy night reading in dark places. Low Fences: This type of fence is mostly located in sports stadiums, and are those which go to the vicinity of the pitch in the bottom of the stairs. Now that system has revolutionized and now they are static unless they also have transitions between them to be more attractive to the eye. Traditional Fences: These are the hurdles that we all know, those that just by looking up can see, are the common hurdles placed on a flatbed and if this will have lighting on the outside and not inside and lighted billboards. Do you have placed advertisements on billboards advantages' Like everything in this world, they have advantages but also disadvantages. A continuation of stress: Benefits: Outdoor advertising is a valuable addition to the advertising campaign in other media: television, radio, newspapers. In this sense, advertising on the outside is a good reminder to messages released in other media, an important underpinning them. Do not forget that billboards and posters are placed in the street near shops so you can see the latter impact to the consumer before making the act of purchase. Except indoors, it is an active medium twenty-four hours a day seven days a week. Placed in strategic locations to get your target audience has a large number of impacts (consider, for example, advertising in football stadiums) Outdoor advertising, you can go to certain segments difficult to tackle it another way: the young, Workers who spend time away from home who hardly have time to watch television or read printed media (carriers, travelers, etc.). Its low cost per thousand (CPM) makes it very desirable for any kind of bell. Disadvantages: It is a limited medium.