Kirk Sanford 
(07/05/2009). DDB Brazil is undergoing a major restructuring. Sergio Valente, president of the agency explained that the new structure the positions of vice presidents were eliminated. Now the manager of the agency shall be the responsibility of the President and two Executive Directors: Paulo C sar Queiroz and Alcir Gomes Leite. Creating work in trios consisting of a director of Art, an editor and a digital expert.The accounts of the agency will be headed by a trio of the areas of Planning, Resources and Accounts now numbering more general functions being also responsible for Branding, Business and Relationships. "The agency is having a good time and it was time to change." Sergio Valente, president of DDB Brazil, explained the changes that are taking place at your agency, said it is a restructuring process and clarified that "Changes have to be done at times when the company is solid and runs through optimal phase, as is the case of DDB Brazil now. We are winning awards, business is good and live a stage without trouble making decisions and to change.We have to keep winning. " The new draft Valente includes the division of the agency in three areas: Branding, Business and Relationships. Branding address will be led by Cynthia Horowicz and the Businnes by M nica de Carvalho. They will assemble a team of account managers Maristela Patty Correa, Anna Paola Teixeira and Andr Silveira. All the vice-presidencies were eliminated, leading to decoupling Andery Rodolfo and Julio Sampaio, who occupied the creative VP. Valente also announced an end to the creative pairs and the institution of Triad, composed of a director of Art, a editor and creative digital area reporting directly to the presidency. "If anything I learned in the majors that I have made abroad is: simplify its organizational structure. That's what I did." The agency has three creative areas and will now be led by: 1. Rodrigo Almeida, Renata Florio and Moacyr Netto 2. Jahara Guilherme and Marcelo Reis and a third party and will be announced. 3. Andre Pedroso, Jo o Most rio and a third party and will be announced. The area is renamed RTVC EGI (Electronic, Graphic and Interactive), led by Gilberto Pires and Gabinha. To complete the change, the agency now has a group of Initiation divided into two sections: Creativity and the other hand, Business, Branding and Accounts, "This group as its name indicates, will create from insghts, ideas, information, all related to new thoughts, ideas outside the box for everyone.