Annoying telemarketers, e-mails and e-business invasive intrusions daily direct marketing weary, pollute less and make less revenue. Today the agency business back to values safe and practical by focusing again on the human prospect. The direct marketing campaigns do not work miracles and more and more companies and potential customers will remain unaffected. So, faced with results that are not up to what can be achieved a sales agent or sales reps to run the exercise, more and more companies re-humanize their sales force. For example, all of his proposed commercial recruitment in 2009 (approximately 2 000 positions), Axa France should fill 3 / 4 (1 700 to 1 800) for business functions. The insurer also hopes to strengthen its sales force on the ground to densify the network. The largest volume of business recruitment for employees such that commercial VRP (selling productslife savings, personal insurance, financial protection, prospecting at home) without neglecting the independent seller. A relationship of mutual trust Even if the cost of deploying a sales force dedicated to marketing, whether internal or external, is far superior to that of a direct marketing campaign, the "robotic marketing 'n' more wind in its sails. It attracts the attention of the prospect but is unable to offer advice or to understand their expectations. By leveraging a team of hunters, the company saves the purchase of a file. But mostly it is clear that an independent seller, a sales agent or VRP is far more capable than just e-mail to generate the confidence of his interlocutor. Prospecting is a difficult art that requires independent vendor or employee specific skills, and is probably why it remains the tool of choice for complex sales. Adam Roseman That is to say thoselong cycle and high margin, which require sophisticated and arguments taking place, most often from files smaller and highly targeted. We hope that this release has enabled you to better know our company and our activities. Find us also on our website. Thank MKT for its referencing and Internet communication that makes each day with care. About the author: Agent & Co