Partnership Between Mood Media And Encore Created Interactive Activities
Many popular games such as “Wheel Of Fortune” go in the retail industry through interactive activities TORONTO: the mood Media Corporation (TSX: MM / LSE: MM) announced today that a partnership has completed Somerset entertainment and Encore Inc. (Encore). Somerset entertainment is the Division of the company for the point of sale in the retail trade. Encore is a wholly-owned subsidiary of Navarre Corporation. The company will absorb the games of the number wheel of Fortune sold millions at Sony Online Entertainment in its popularity growing game portfolio for retail. Under the agreement with Encore offered wheel of fortune, Hoyle, and more world famous games by Encore over the interactive displays of mood media for retail sale. Using interactive videos, customers before you buy can get a taste of the gaming experience.
We’re so excited we based on one of the most popular American television shows video game wheel of Fortune now through our wide network of interactive displays of more than 23,000 retail shops will provide”, announced Lorne Abony, Managing Director and CEO of mood media. Our range of recreational games is more broadly positioned by concluding with Encore. Our customers we can offer a bigger and better selection of products, which turns on top as a real ACE in the hole for our retail partners.”we are very pleased with the partnership with mood media. Thanks to the participation of the innovative mood media for casual games distribution network we come much closer to the Group of women aged 35 to 55 years as our core customer segment”, said the President of Encore, the CAL Morell. We are confident that the game leisure mood media especially in impulse purchases will provide for sales and be a great success for the retail.” The management assumes that the services of mood media directly on the purchase decisions influence the customers and in-store media so become an effective marketing tool. In addition, management also is convinced that in-store media can directly in real time improve the brand reputation and influence the purchasing decisions specifically through integrated scent marketing and improving the shopping experience of our customers.
The business in the field of in-store media generates revenue through the sale of multi-sensory services to companies. The Division settles the special compilation its own retail customers to retail. In addition, for the use of brand-specific background music in shops, mood media has a respectable music library with more than 1.8 million songs including the rights for the title. Somerset entertainment is the Division which deals with within the mood Media Corporation to the retail business at the point of sale. The Division is a leading provider of multimedia entertainment products such as compilation albums, recreational games for the computer and interactive visual displays. Currently, Somerset produced 18 different Music series for different music styles such as relaxation music, children’s music and hit compilations. Recently, the Division went with their own recreational game for retail at the start. All products by summer set tailored mainly to female buyers and offered in retail chains with a high FootFall such as target, hot type and bed bath & beyond. So far, has an extensive network with more interactive than 23.900 displays Sommerset and offers the own services in 20 countries.
Direct Group 2011
Media diversity, creative and profitable use: with cross-media! Hamburg, the 21.03.2011 – media diversity creatively and profitably use: with cross-media! The direct Group Gold sponsor of Neptune is 2011, award honours the best cross-media campaigns. The prize is awarded for the development of innovative advertising ideas of Hamburg@work at May 25, 2011. To promote cross-media campaigns, which directly supports this year’s Neptune Group Award as a Gold sponsor. Because in the age of digital communication, innovative networking of different media is more important than ever to carry brand messages in. Just so you can take advantage of the respective strengths of the media. marketing solutions directly, a company of the direct group, specializes in online marketing.
Sven Severin, Managing Director of marketing solutions direct, reports: our customers often ask us how profitable can take advantage of the diversity of new media for themselves. Here consistent concepts are necessary, for example, customers of one Social media campaign or a classic marketing activity to a specific action on the website lead.” Even if the Hamburg-based company focuses in the online space, the entire situation of the client is considered first concept creation. In the communication, this pays off: successful brand messages are recognized across media. Sven Severin to: Crossmedialitat means to look at the whole thing. Campaigns are designed in multimedia, to take advantage of the strengths of the media.” The Goldsponsorenschaft at the Neptune award is a further cooperation which directly group with Hamburg@work, Hamburg initiative for media, IT and telecommunication.
The Neptune award addressed marketeers in the area of digital Kommuniation. The cross-media audience is unique in Germany. The most effective, most creative and most cost-effective campaign is excellent. The participants will present their campaigns before an audience composed of professionals of the industry, and a panel of celebrity judges. About a Mobile voting system are evaluated by the approximately 300 guests the campaigns live, independently and transparently. The award ceremony of the Neptune award 2011 will take place on May 25, 2011 in the dispute’s movie theater in Hamburg. Group that directly group directly on the consults, implements and operates complex infrastructure and supports its customers in the field of marketing and communication. Direct group include with the networks directly Gesellschaft fur Informationstechnologie mbH, the solutions directly for solution development mbH and the marketing solutions directly Gesellschaft fur innovative marketing mbH three companies. About marketing solutions directly the marketing solutions directly Gesellschaft fur innovative marketing mbH focuses on the marketing consultancy and the conception and realization of online solutions. Here, the focus on the methods of performance marketing is to lead corporate communications to measurable successes. Customers directly include the marketing solutions of Hamburg Airport, the P.E.R GmbH, dtp entertainment AG and the CASIO Europe GmbH, inter alia with the EXILIM and G-SHOCK brand. marketing solutions is a company of the group directly (www.direkt-gruppe.de). For more information and picture material: Marketing solutions directly Gesellschaft fur innovative marketing mbH marketing and communication Kerstin Lausen Grieg Street 75 22763 Hamburg Tel: + 49 (0) 40 88155-282 fax: + 49 (0) 40 88155-5200 E-Mail: consequences of direct Group on XING: xing consequences of direct Group on Facebook: direct group
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