Direct Group 2011

Media diversity, creative and profitable use: with cross-media! Hamburg, the 21.03.2011 – media diversity creatively and profitably use: with cross-media! The direct Group Gold sponsor of Neptune is 2011, award honours the best cross-media campaigns. The prize is awarded for the development of innovative advertising ideas of Hamburg@work at May 25, 2011. To promote cross-media campaigns, which directly supports this year’s Neptune Group Award as a Gold sponsor. Because in the age of digital communication, innovative networking of different media is more important than ever to carry brand messages in. Just so you can take advantage of the respective strengths of the media. marketing solutions directly, a company of the direct group, specializes in online marketing.

Sven Severin, Managing Director of marketing solutions direct, reports: our customers often ask us how profitable can take advantage of the diversity of new media for themselves. Here consistent concepts are necessary, for example, customers of one Social media campaign or a classic marketing activity to a specific action on the website lead.” Even if the Hamburg-based company focuses in the online space, the entire situation of the client is considered first concept creation. In the communication, this pays off: successful brand messages are recognized across media. Sven Severin to: Crossmedialitat means to look at the whole thing. Campaigns are designed in multimedia, to take advantage of the strengths of the media.” The Goldsponsorenschaft at the Neptune award is a further cooperation which directly group with Hamburg@work, Hamburg initiative for media, IT and telecommunication.

The Neptune award addressed marketeers in the area of digital Kommuniation. The cross-media audience is unique in Germany. The most effective, most creative and most cost-effective campaign is excellent. The participants will present their campaigns before an audience composed of professionals of the industry, and a panel of celebrity judges. About a Mobile voting system are evaluated by the approximately 300 guests the campaigns live, independently and transparently. The award ceremony of the Neptune award 2011 will take place on May 25, 2011 in the dispute’s movie theater in Hamburg. Group that directly group directly on the consults, implements and operates complex infrastructure and supports its customers in the field of marketing and communication. Direct group include with the networks directly Gesellschaft fur Informationstechnologie mbH, the solutions directly for solution development mbH and the marketing solutions directly Gesellschaft fur innovative marketing mbH three companies. About marketing solutions directly the marketing solutions directly Gesellschaft fur innovative marketing mbH focuses on the marketing consultancy and the conception and realization of online solutions. Here, the focus on the methods of performance marketing is to lead corporate communications to measurable successes. Customers directly include the marketing solutions of Hamburg Airport, the P.E.R GmbH, dtp entertainment AG and the CASIO Europe GmbH, inter alia with the EXILIM and G-SHOCK brand. marketing solutions is a company of the group directly (www.direkt-gruppe.de). For more information and picture material: Marketing solutions directly Gesellschaft fur innovative marketing mbH marketing and communication Kerstin Lausen Grieg Street 75 22763 Hamburg Tel: + 49 (0) 40 88155-282 fax: + 49 (0) 40 88155-5200 E-Mail: consequences of direct Group on XING: xing consequences of direct Group on Facebook: direct group